engines such as Google, Bing & yahoo allow businesses to buy sponsored listings in their search result page. These sponsored listings appear alongside & above the non paid organic search results. The search engine such as Google is then paid every time a user clicks on the sponsored listing. PPC can generate traffic right away. However if your PPC ad account manager is not experienced then you can lose a lot of money without any significant result. HOGO has google certified adwords professionals who have years of experience and know-how to select the best keywords, how to increase the keyword quality score so that we pay less on clicks.