E-commerce is a transaction of buying or selling online, which includes any type of business or commercial transaction, that involves the transfer of information across the Internet. E commerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
E commerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well loved brand. An online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. Due to the Internet's accessibility, millions of people across the world can view your website or app at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Your website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.