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What is Search Engine Optimization?

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

There are two types of SEO:

Onpage SEO:
On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It's stuff that we have good experience in and can be done easily. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. On-page SEO consists of all the elements of SEO that can be controlled. If you have a website, we can take care of all the technical issues and the quality of your content. Our experienced Analyst team can handle the On-Page SEO factors easily by using tactics that has been proved right to do the job. Focusing on On-page SEO will also increase the probability that your off-page SEO strategy will be successful.

OffPage SEO:
Off-Page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top. This is how a site like Wikipedia ranks for pretty much everything under the sun. It has so much water in its bathtub that if you throw another rubber duck in it, it's going to float to the top without any other effort. The biggest off-page SEO factor is the number and quality of backlinks to your website. We, at Hogo Works Solutions can help grow your Website rank by:

Creating awesome content that people want to link to because it is valuable.

Social media shares of your content that ultimately generate links.

Outreach e-mails to influencers in your industry that ultimately link to you.

Guest blogging on sites related to yours. These guest posts will have links back to your site.

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